Africa Digital Media Institute – ADMI partnered with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and the Goethe Institut to deliver the Digital Media Incubator. 60 digital artists across four cohorts were supported over 6 months to develop and distribute their cultural products online. Participants were equipped with technical and market-ready skills to develop and package content for a global audience. The four cohorts were 2D animation, Music Artist, Sound Engineering, and Podcasting. The incubator culminated in an online showcase where participants displayed their finished work.
Sound Engineering Cohort
The selected sound engineers supported the animation, music artist, and podcast cohorts with recording, mixing, and producing according to the needs of each cohort.
Music Artist Cohort
Working very closely with the music producers and sound engineers 15 artists went through an artist development program with each artist finally recording a single track.
15 podcasters learned technical skills, developed and refined their ideas, and finally produced episodes for their individual podcasts.
15 animators worked in groups to produce five animated projects. The incubator culminated in a 3 min teaser of each animated project.
About the project
The project “Cultural and Creative Industries” is implemented by the GIZ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in cooperation with the Goethe-Institut. It improves employment and income opportunities for creative professionals in six partner countries; Lebanon, Jordan, Iraq, Kenya, Senegal, and South Africa and operates mainly in the music, fashion, design and animation sectors. In addition to promoting the development of entrepreneurial, digital, creative and technical skills through training programmes, the project aims to strengthen the framework conditions and the ecosystem of the cultural and creative industries.